What to do with bad software
Here’s what I would do I had a second-rate application on my hands: market it as a niche product specifically for the education market, set a high price tag, hire some people with educational sales experience and sell the hell out of it. Most schools don’t like dealing with technology and love out of the box solutions that will suggest to students that they’re wired, they get it, they are educating in the 21st century, dammit! And they’ll pay a lot to make those statements, either by selling out their students to the branding of a product like Google Docs or by paying an insane amount of money for awful applications like Blackboard. Unless you’ve been a student or professor during the past few years, you’re probably not familiar with this software. Consider yourself lucky. However, somehow schools pay tens of thousands of dollar each to license it. Blackboard contains the functionality of a website circa 1998, but it’s scalable and doesn’t require schools or faculty to know much of anything about the web. IT managers should be fired for purchasing it.
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