The Brand Report Card
February 19th, 2009
A PDF of this HBR article by Kevin Lane Keller is available to download here.
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Update: Twitter, valuation, and value propositions, or why VCs would fail marketing
February 14th, 2009
Earlier this week, I wrote about Twitter’s inability to articulate a value proposition to its potential users and my disagreement with the marketers who believe that inability is a fatal flaw. Well, I guess that raising a $35 million C round with a post-money valuation of $225-$250 million isn’t the sort of thing that’s possible when you can’t communicate a value proposition. Wait, hold on. That’s what Twitter just did, raising $21 million from Benchmark and $14 million from IVP. If it was 1988, I would tell the marketers that they just got ‘moted. Oh. Shit.