What I Learned in Business School » Benchmark Capital http://www.whatilearnedinbusinessschool.org Dispatches on the rigor and ridiculousness of getting an MBA from one of America's leading business schools. Wed, 29 Jul 2009 21:37:01 +0000 en hourly 1 http://wordpress.org/?v=3.0 Update: Twitter, valuation, and value propositions, or why VCs would fail marketing http://www.whatilearnedinbusinessschool.org/2009/02/14/update-twitter-valuation-and-value-propositions/ http://www.whatilearnedinbusinessschool.org/2009/02/14/update-twitter-valuation-and-value-propositions/#comments Sat, 14 Feb 2009 17:50:37 +0000 MBA http://www.whatilearnedinbusinessschool.org/?p=36
  • Does Twitter need a value proposition? Um, no. They seem to be doing fine, thanks. One of my professors seized on the start-up’s inability to...
    • Related posts brought to you by Yet Another Related Posts Plugin.]]>     Earlier this week, I wrote about Twitter’s inability to articulate a value proposition to its potential users and my disagreement with the marketers who believe that inability is a fatal flaw. Well, I guess that raising a $35 million C round with a post-money valuation of $225-$250 million isn’t the sort of thing that’s possible when you can’t communicate a value proposition. Wait, hold on. That’s what Twitter just did, raising $21 million from Benchmark and $14 million from IVP. If it was 1988, I would tell the marketers that they just got ‘moted. Oh. Shit.

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    1. Does Twitter need a value proposition? Um, no. They seem to be doing fine, thanks. One of my professors seized on the start-up’s inability to...

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